It’s hard to believe that carpet could drum up a social media following and inspire branded merchandise like t-shirts, socks, and beer, but that’s exactly what’s happening with the Portland Airport carpet that was installed in 1987. In 2013 the Port of Portland announced it would begin replacing the carpet, which generated a social media phenomenon. Replacement began in early 2015, but pieces of the original carpet are being made available for sale along with a slew of merchandise which shows the teal and blue ‘X’ pattern that reflects the North and South runways at PDX.
Damian Lilliard, a point guard for the Portland Trail Blazers, introduced his new Adidas shoes with the PDX carpet pattern earlier this week which reportedly sold out in just a few hours. Now there’s talk about adopting the pattern to the Blazers NBA jersey. On May 30th, Portland will host the annual Rose Festival and announced that the Grand Marshal of the parade would be none other than the PDX Carpet! “In any other city in this country it would likely be considered weird to name a carpet as Grand Marshal of a major parade, but this is Portland, Oregon and we do weird very well here,” said Jeff Deering, Chair of the PGE/SOLVE Starlight Parade. Stay weird, Portland.